Welcome to Our New Brand Name - Amica Care Trust
We are delighted to announce that Somerset Redstone Trust, a charitable provider of care for people, rebranded to Amica Care Trust on January 7 2019.
We originated in Somerset 18 years ago and now proudly operate care homes and independent living sites across the UK, providing exceptional care and support.
The Trust decided to rebrand to reflect our work more accurately, to enable opportunities to market our services and to pursue further growth.
We spoke with residents, family and staff to find out what mattered most to them. This led to the creation of our new mission, values, name and brand.
"Our residents are central to everything we do which is why we wanted to involve them as much as we could. Amica means 'friend', and that is what we represent to our residents. Our brand colours represent our commitment to quality, fun and a bright future, however long people stay with us." Keren Wilkinson, CEO of Amica Care Trust.
