Embracing Today
We are proud to introduce Embracing Today – Amica Care’s Dementia Strategy, a clear and forward-thinking approach that strengthens how we deliver compassionate, person-centred care across all our homes.
This strategy reflects our ongoing commitment to supporting people living with dementia to live well, with dignity, comfort, and purpose. It brings together what matters most to families when choosing care: personalised support, welcoming environments, skilled teams, meaningful daily experiences, and strong relationships with loved ones.
What makes Embracing Today different is our commitment to bringing this strategy to life consistently across every home, ensuring that every resident experiences the same high standard of compassionate, person-centred care.
At the heart of Embracing Today is a simple belief: every person deserves to feel valued, understood, and supported to continue living a fulfilling life, whatever stage of dementia they are experiencing.
Our strategy sets out a number of key priorities that will guide how we care for residents now and in the future.
These include:
- Creating and maintaining dementia-friendly environments that feel safe, familiar, and comforting
- Investing in ongoing staff training and specialist dementia care skills
- Supporting wellbeing for both residents and care teams
- Improving communication and involvement with families and loved ones
- Expanding meaningful activities that reflect individual interests and life histories, such as personalised memory work, music, and familiar daily routines
- Embracing innovation and technology to enhance care and independence
- Strengthening partnerships with families and local communities
Together, these commitments ensure a consistent and thoughtful approach to dementia care across all our services.
We understand that choosing care for someone living with dementia is a deeply important decision. Embracing Today has been developed to provide reassurance that your loved one will receive care that is not only safe and professional, but also personal, respectful, and genuinely enriching.
Families will continue to play a central role in care planning and daily life within our homes. We are committed to open communication, shared decision-making, and creating opportunities for meaningful involvement wherever possible.
You can view and download our Embracing Today brochure here:
We are excited to share this next step in our journey and remain deeply committed to improving the lives of people living with dementia and those who love and care for them. By bringing this new strategy to life, we are strengthening our commitment to compassionate, consistent, person-centred care.
If you would like to find out more, speak to our team, or arrange a visit to one of our homes, we would be very happy to help.
